Concept
‘Weekly Journey‘ is a free magazine published for the Japanese community in the UK.
To differentiate from other pages, we decided to incorporate manga-style advertisements that resonate with the Japanese audience. The goal was to create content that captures readers’ interest rather than just being glanced over. Since ‘Weekly Journey’ is distributed in businesses and Japanese grocery stores, the aim was to make the content a topic of conversation among the Japanese community.
We also included comic ads featuring photographs. The images of the two characters were created based on employees who were involved in the tour, using royalty-free materials. The characters were modeled after an employee responsible for the tour and a sales department employee.
