Concept
These are ideas for the key visual (cover) of the second edition of the SNS campaign titled Digital Travel Guide: ‘Recommend Your Favorite UK Spots!’ conducted previously on X (formerly Twitter). Similar to the previous campaign, the plan was to use a monochrome theme with two accent colors (this time, considering orange and green).
Unfortunately, due to the impact of the COVID-19 pandemic, the project itself was put on hold. However, since the first edition received positive feedback, there is a desire to eventually conduct another user-participation campaign on social media.
Similar to the first edition, the plan was to invite submissions of favorite spots in the UK and also create a ‘Maniac Version.’ Below is a key visual with a slightly dark atmosphere, which was also part of the planned designs.
