CONCEPT
In the realm of branding, the ‘logo’ plays a pivotal role.
Traditionally, altering a logo is not often recommended, but we’ve created a logo that embraces change, stimulating a sense of collection by adapting to seasons and events. This logo serves as the foundational design for the YouTube channel SakuTomo Ch.
PROCESS
The core motif of the logo captures the essence of the UK-themed channel—a pub where people gather, exchange ideas, and diverse topics flourish. Aimed at conveying the charm of Britain while providing viewers with a delightful experience, the design employs isometric elements for a three-dimensional effect.
Various motifs can be placed on the roof, and by layering the front door to give the appearance of opening, we introduce animated effects, allowing for vibrant expressions. The original logo is kept monochromatic and simple, with accent colors enhancing related motifs to bring out their allure.
RESULT
This logo extends beyond the YouTube channel, finding utility in social media, blogs, and even becoming beloved enough for viewers to create acrylic keychains.
The logo’s design serves to leave a lasting impression on viewers, establishing the brand image of the channel and its related content. Viewers have embraced this logo, feeling a sense of familiarity and expressing the channel’s identity.
This logo is not just a design; it is a crucial element in generating connections and empathy with viewers, forming a community. Therefore, we constantly listen to viewers’ feedback, striving to find ways to utilize the logo to meet their expectations.