I was responsible for the establishment and management of the LINE Official Account for HIS London Branch, a travel company.

The objectives of this account are as follows:

  • Acting as a kind of guidebook, providing information about the UK through automatic replies when users enter specific keywords.
  • Handling inquiries on LINE, excluding emergency contacts, to alleviate the workload of the inbound department.
  • Since many Japanese users have LINE installed on their smartphones, there is no need for them to download a new app to use the service.
  • Facilitating communication through voice calls on LINE, which can be advantageous when making contact is challenging or impossible through traditional phone calls. Additionally, LINE allows voice calls over Wi-Fi.

By leveraging LINE’s popularity among Japanese users and its convenient features, the goal is to enhance customer engagement and streamline communication for the HIS London Branch.