Concept
The promotional image for the “Name Flags to Display with Hina Dolls” created for the e-commerce site features a unique logo for each product, differentiating them while emphasizing consistency across the entire series.
The design adopts a overall modern and pop style, stepping away from the traditionally heavy and formal impression associated with traditional crafts. This approach aims to make the designs more compatible with contemporary interiors.
Traditionally, people might imagine traditional crafts as having a heavy and dignified design. However, in recent times, there has been a trend to incorporate traditional crafts in a more modern way, making them more accessible for daily enjoyment. To cater to this trend, the product images aim to convey a friendly and approachable impression.
In the product photos, we made sure to capture how the products are actually used by photographing them alongside Hina dolls. This effort is intended to visually convey the size and presence of the products, allowing customers to feel a closer connection to the items.
