Concept
I worked on the logo design for Hide Sakuma’s brand “Bura Sampo”
Sakuma is a guide based in the UK, showcasing the charm of London and the UK through online tours and YouTube. The theme for BURA SAMPO revolves around his love for exploring hidden alleys and small streets that only a resident would know. For the logo design, I incorporated his silhouette as he walks, making it a distinctive visual element.
The font chosen for the logo has a feel reminiscent of the London Underground. The design ensures that the logo mark alone is impactful, even without the accompanying wordmark. The logo mark is also segmented for potential use in the opening sequences of YouTube videos, aiming for a visually striking impression.
ロゴマークをアニメーション化したオープニング（58秒〜）