I contributed to the creation of a landing page for ‘Kyuhodo’ a longstanding Hina doll shop with its headquarters in Matsuyamachi, Osaka.
My responsibilities included design composition, content creation, and assisting with photography.
‘Kyuhodo’ offers a wide range of Hina dolls, from traditional to modern. For this project, I aimed to convey that Hina dolls are precious gifts, once in a lifetime, for both children and families. I crafted heartwarming content, selecting words that evoke the gentleness and warmth of Hina dolls, aiming to deliver a message that resonates with customers.
In the photography phase, I captured the characteristics and ambiance of each floor, divided into four sections on the shop’s fourth floor. Various angles were used to ensure that the essence of each floor was accurately portrayed. Consideration was given to allowing customers to sense the beauty and charm of Hina dolls on each floor before visiting the store.
The Hina doll landing page for ‘Kyuhodo’ was designed to provide customers with valuable information and maximize the appeal of Hina dolls. It is intended to evoke emotions in customers, offering a page where they can experience the joy of choosing a special gift.
Given that many customers may be accompanied by small children, the page also introduces the facilities of the store, aiming to reduce any hesitations about visiting.
